31 March 2022
Student Insights: Luxury Consumption and Identity Creation in the Chinese Middle Class
Based on Bachelor's project in China Studies, University of Copenhagen.
By Katrine Trane & Nina Eidorff Madsen
Luxury consumption is rising in China
In 2018 the Chinese luxury consumption constituted one third of the global consumption for luxuries and this is predicted to rise in the future. Additionally, the demand for luxury goods is increasing globally. China has now taken the lead as a relatively new player in the luxury market.
This Student Insight investigates the complex link between luxury consumption and identity creation.